I always said I was going to write a novel, but for many years, I never got round to it. There was always something else to do. This year, I managed to actually do it, and while I can't say that I've picked up a huge book contract, I'm still pretty proud of the book I wrote so I'm self-publishing it and selling it to bookstores myself. It's a steep learning curve to work out how to get my book printed and working out all of the details of how the physical book will look. This website is a glimpse into the physical side of printing up your own self-published books for other new authors.
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Printing is still hot, even in 2020. Print jobs such as brochures, financial reports and company apparel have undergone significant changes over the years. From fully black-and-white paper to coloured printing and an emphasis on sustainability, keeping up with emergent trends will help you exploit the latest technologies while printing projects that resonate with your target audience.
Here are four trends that will define commercial printing in 2020 and beyond.
More colour choices
In the past, most printing jobs would play it safe and stick to the standard colours, including yellow and white. But customisation has made it necessary for printers to incorporate more colour choices. For example, logos and advertisements demand exact colours that communicate the desired message.
Modern printers now use speciality inks that have specific colour combinations. To save on costs, these specialty inks may also come in the form of fluorescent colours for larger projects. The ultimate goal is to provide precise yet expansive colour selections for many different types of commercial printing.
More personalised print jobs for a target audience
Speaking of more colours, printing jobs are becoming more personalised by the day. You may be looking to print brochures that have varying designs, messages and even paper selection. While this would cost you a lot more in the past, 2020 technology makes customisation much easier.
Commercial printing services work closely with clients to discuss the included data layout, printing styles and even delivery of the final product. They can also use automated tools to schedule specific printing patterns and track progress along every step of the way. This makes your modern marketing approach more effective and affordable.
Advanced data security measures
In a world where data sharing has become essential, cyber attackers are looking for any possible channel to compromise sensitive information. Printing projects need to adhere to high standards of data safety so as to avoid the risk of data breaches.
In 2020, you can expect commercial printers to implement advanced data security practices for your projects. For example, they may encrypt data as it's being sent over wireless networks, control who has access to specific projects and store completed work in safely monitored locations.
Green printing
Sustainability is also a top concern in commercial printing. If you're looking for a service that uses recycled paper, minimises waste and lowers emissions, you'll have an easier time finding one in 2020. Companies are also purchasing energy-efficient printers that can keep track of paper use and other consumables during any given period.
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